Kolkata-based FMCG major Emami Ltd has launched a new face-wash called BoroPlus Anti-Pollution Daily Face Wash. The product is expected to be available pan-India by the end of this month. The ingredients include green tea and grapes.
The entire range of BoroPlus — comprising face-wash and scrub — will be endorsed by actor Bipasha Basu.
According to an Emami press release, the new face wash range will grow the BoroPlus portfolio by Rs 400 crore. The range had witnessed a growth of over 30 per cent in FY 13.
“Facewash is a growing category. It continues to show impressive growth numbers,” said Priti A. Sureka, Director, Emami. BoroPlus has also roped in celebrity faces Huma Qureshi, Zarine Khan and Richa Chadda for separate TV commercials for the face wash.