CavinKare has launched Cavin’s Pure+, a range of ultra high temperature-treated milk the company claims would last for 120 days.
A ‘new gen’ pouch pack will keep the milk fresh, which does away with the need for refrigeration.
Cavin’s Pure+ is available in a range of regular variants, including ‘diet milk’ for the health-conscious.
T. D. Mohan, joint managing director, CavinKare, said consumers can now get milk that has zero bacteria and without preservatives.
The packs are priced at Rs 20 for 500-ml double toned milk; Rs 21 for 500-ml toned milk; Rs 23 for 500-ml standardised milk; and Rs 22 for 500-ml diet milk.