Phoenix Creativity is for the first time offering brand management services catering to the BTL (below-the-line meaning direct interface with consumers who will get to see the products) and ATL (above-the-line meaning product promotion through radio, TV, print and SMS) segments, according to a company release.
The base would be on B2B marketing, consumer scheming, cross-promotion, retail promotion, intake marketing, dealer management, public relations and general advertisements through the electronic and print media, the release adds.