Rasna, market leader in the fruit drinks concentrate powder category, plans to invest Rs 80-100 crore in setting up four facilities for juice bottling in the next three to four years.
After being in the powder concentrate business for years, Rasna recently entered the ready-to-drink fruit nectar (a still drink that contains 30-45 per cent fruit juice) category with its “Ju-C” brand in four different flavours — mixed fruit, mango, apple and orange.
Speaking to media persons here on the sidelines of Foodpro 2013, a biennial event organised by the Confederation of Indian Industry for the food processing industry, Piruz Khambatta, Chairman and Managing Director of Rasna India Pvt Ltd, said the company had already invested close to Rs 40 crore in two facilities in Delhi and Gujarat.
“We are now looking to set up two more facilities in the South and East. We are in the process of identifying the suitable place for that,” he said.
The company, which launched Ju-C in the northern and western markets, is test-marketing the products in the southern and eastern markets.