Skyworth, the $4-billion diversified Hong Kong stock exchange-listed electronics and white goods company and a leading brand in China, on Saturday announced the roll-out of a wide range of LCD and LED TVs in the Indian market beginning Hyderabad. It plans to reach out to cover all the southern States by December.
The company, which supplies set top boxes to some cable operators and DTH players and flat panels to some of the Indian brands, is operating through a fully owned subsidiary Skyworth India. It has outlined its plan to gradually roll out other products such as refrigerators and washing machines.
The Managing Director and Head of operations, Skyworth India, Mr Qi Yong Michael, told BusinessLine , “The company is rated among top 10 TV brands globally and is the biggest player in China in the TV segment. Having partnered with some of the cable operators and DTH players supplying set-top boxes, we have begun to understand the market better and believe there is immense potential.”
“While one may contend that we are late in a relatively crowded market, but we have products that will make quick inroads not by their features alone but pricing will be competitive and probably lower by 10 to 15 per cent making it a compelling proposition,” he said.