Eyewear retail chain Vision Express plans to add another 60-70 stores in the current financial year. It is hoping to end the 2011-12 fiscal with 154 stores.
Launched five years back, Vision Express is positioned at the lower end of the price segment in the estimated Rs 4,000-crore eyewear market.
The chain, comprising all company-owned stores, offers a single private label brand (Vision Express) at all its stores. Product categories at the stores include spectacles, sunglasses and contact lenses.
Mr Guillaume Brouwet, CEO, Vision Express, said that the company has a presence in all key markets in the country. Vision Express is a joint venture between Reliance Retail and GrandVision B.V, a Netherlands-based global eyewear chain.
GlobalVision has 4,000 stores in 40 countries across Europe, Latin America, Middle East and India.