Aditya Birla Fashion and Retail Ltd (ABFRL) today said it has acquired exclusive rights of the global fashion retail brand American Eagle Outfitters and its sub-brand Aerie in the country.
The company will be allowed to operate offline stores and e-commerce site and sell products of these brands in India.
“The company has entered into a multi-store retail and e- commerce license agreement with American Eagle Outfitters, Inc,” Aditya Birla Fashion and Retail Ltd said in a regulatory filing.
“By virtue of the agreement, the company has acquired exclusive rights to use the American Eagle Outfitters and Aerie brands to operate stores and e-commerce site and to sell products of these brands in India,” it added.