Direct selling FMCG firm Amway India today expanded its skin care portfolio by launching ‘Be Bright’ range under its premium beauty brand ‘Attitude’
“The company is targeting the burgeoning whitening market which according to the industry estimates is close to 60 per cent of the Rs 7,500 crore skin care market in the country,” Amway said in a statement.
Amway India Category Head-Beauty and Personal Care Shveta Paul said: “We are very bullish about the launch of Attitude ’Be Bright’ range. Currently, the Attitude whitening cream contributes almost 21 per cent of the brand’s turn over.
Be Bright range includes 5 products — face wash, face scrub, face masque, day cream and a night cream.