Audi, the German luxury car manufacturer, has announced a price increase of up to 2 per cent across its entire model range owing to weakening of the rupee and rising input costs. The price hike is effective January 1.
"At Audi India, we strive to give our customers the best, but the rising inputs costs and currency fluctuations have put a strain on our cost structures, and we are forced to make amends to prices. Starting January 1, 2021, our model range will see a price revision of up to 2 per cent. While we have tried to absorb the impact at various levels, the current situation necessitates an increase in price for sustainable growth,” Balbir Singh Dhillon, Head of Audi India, said.
“Continuing our focus on Customer-centricity, we have ensured that the impact is as minimal as possible. We are offering several service-related packages that will ensure ease of ownership for our customers,” Dhillon added.