Having seen massive demand and queries from small towns, American beauty brand Bath & Body Works, known for its bodycare and home products, will ramp up volume by giving the brand a digital makeover for the first time in India.
The US beauty brand is already present via seven retail stores launched in 2018 in collaboration with franchisee retailer Major Brands.
Tushar Ved, President of Major Brands, told
“The Pune store will be launched this month with our core fragrance collection,” said Ved, adding: “We aim to expand our customer base in India with the launch of 9-10 stores by the end of 2019.”
Ved said Bath & Body Works will follow an omnichannel strategy which simultaneously promotes its e-commerce store and brick-and-mortar offerings. The aim is to reach out to 10 million customers.