After selling his brands to Coca Cola nearly 22 years ago, Ramesh Chauhan, Chairman, Bisleri International, has re-entered the carbonated drinks category, pitting his brands against those of the MNCs.
Bisleri is introducing Bisleri Pop in four variants: Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci, from this month, in all the major cities.
The drinks are priced at Rs 10 for a 200 ml bottle, Rs 15 for a 300 ml bottle and Rs 20 for a 250 ml can.