Top biscuits and dairy products maker Britannia Industries on Monday said it has expanded its portfolio by launching fortified flavoured yogurt.
The yogurt — fortified with iron, iodine, calcium, zinc and vitamin A — will be offered in three flavours — mango, vanilla and strawberry, a company release said here.
“Flavoured yogurt has emerged as a distinct segment in the last one year. Internationally, flavoured yogurt - in both frozen and fresh forms - is well developed and seen as a healthier option,” Britannia Industries Dairy Business Head Vinod Menon said.
The product will be initially rolled out in Mumbai, Delhi, Bangalore, Hyderabad and Chennai.