CavinKare’s hair colour product

FMCG major CavinKare has launched a powdered hair colour product in sachet format for natural black hair. The company has chosen the brand name Chik, its well established and successful shampoo brand for the hair colour product. A sachet of Chik Kali Mehandi ammonia-free, will be priced at ₹7. CK Ranganathan, CMD, CavinKare Pvt Ltd, said: “Our strategic pricing and ideal packaging size will play the key differentiating factor, amongst others, in the hair colour space and we are confident that the product is going to be an instant hit amongst many.”