Following a multi-agency pitch, auto major Mercedes Benz has appointed communications agency Creativeland Asia for the brand’s complete digital creative and media mandate.
Creativeland would be working closely with the team at Mercedes Benz to develop a fresh digital strategy for the brand. The brand strategy would be crafted by the digital team based in Mumbai office.
On the partnership, Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia, said: “To work with a brand that exudes ‘excellence’ is prestigious and closer to our DNA.’’
Eberhard Kern, CEO and Managing Director, Mercedes Benz India, said Creativeland would partner the firm in its various digital initiatives, and will be able to deliver seamless and integrated digital solutions for the brand.