Cupid Ltd, a leading manufacturer of condoms and FMCG products, has strengthened its Board with the appointment of four new directors.
The company has appointed Smeeta Bhatkal, Santosh Desai and Akshay Kumar as independent directors while Shaina NC has joined as a non-Executive Director to support Cupid’s commitment to grow existing business, venturing into new international markets and scaling up recent foray into domestic B2C FMCG space.
The company has recently launched Eau De Parfums range, almond hair oil, massage oils, skin protecting jelly and Cupi Safe toilet seat sanitizers.
Aditya Halwasiya, Managing Director, Cupid said the company is confident that the collective wisdom of the new directors and their diverse perspectives will play a pivotal role in steering the company towards new and greater milestones as it embarks on its next phase of growth.
About the new directors
Bhatkal is Dean, BFSI at Welingkar Institute of Management. She is also currently pursuing a PhD at Mumbai University and has 16 years of corporate experience in the investment banking and financial services space and has spent 22 years as an educator and mentor to her students.
Desai is one of best-known social commentators and advertising and marketing professionals and has 21 year advertising career.
Kumar has a corporate career across multiple industries such as FMCG, retail banking, telecom and transportation.
Shaina is involved in social work through her charity fashion shows and two NGOs, ‘I Love Mumbai’ and ‘Giants Welfare Foundation’.