Zee Entertainment Enterprises’ over the top (OTT) TV distribution platform, Ditto TV, has struck an alliance with IndiaCast Media Distribution, which distributes channels such as CNBC TV18 and Colors.
Ditto TV will now offer 50 channels across various genres.
Vishal Malhotra, Business Head - New Media at Zee Entertainment Enterprises Ltd, said this partnership is in addition to the partnerships Ditto TV already has in place with other leading content providers such as ZEE, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC and Big CBS.