FMCG major, Emami, has launched a new variant of its ‘HE’ brand of deodorant. Called “HE Respect”, the company has also come up with a new digital advertising campaign centering on respecting women.
According to a release issued by the Kolkata-based company, the “Respect” campaign was designed around the central thought of “real men respect women”. It tries to break stereotypes of objectification of women for commercial purpose.
A 150 ml pack of the deodorant has been priced at Rs 190.