Eros launches music channel on YouTube

Eros International Media Ltd (EIML) has launched a dedicated online music service ‘Eros Now Music' on YouTube. The new channel will take advantage of the company's existing reach and subscriber base on YouTube. The platform www.youtube.com/erosnowmusic will showcase original music content and benefit from Eros' global presence as a premium content provider. Eros Now Music will feature both established and emerging talent, including Shaan, DJ Sheizwood, UK-based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy and Tippy, and Rahul/Shah Rule.