Ads for Insta Reels. Facebook launches ads globally for Instagram Reels

Reuters Updated - June 18, 2021 at 05:30 PM.

The social media company began testing Instagram Reels ads in India, Brazil, Germany and Australia in April

(FILES) In this file photo logos of US social network Instagram are displayed on the screen of a smartphone, on May 2, 2019 in Nantes, western France. - Instagram on August 5, 2020 added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump. "Reels" lets users record videos of up to 15 seconds and provides tools for editing, audio and effects, according to the Facebook-owned company. (Photo by LOIC VENANCE / AFP)

Facebook Inc is launching ads globally on its TikTok clone Instagram Reels, the company said on Thursday.

The social media company, which is aiming to make money from its short-form video feature, began testing Instagram Reels ads in India, Brazil, Germany and Australia in April. The tests ran with brands such as BMW, Louis Vuitton, Netflix and Uber.

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“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky. “Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

The company said that Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.

Published on June 18, 2021 04:29
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