Inbisco India Pvt Ltd, a subsidiary of the Indonesian food products major Inbisco, plans to pump in another ₹800 crore at the Sanand plant in Gujarat, which will go into commercial production in the next few months.
The money will be used to expand the facility with more lines to produce a range of biscuits, noodles and other confectionery items.
The company, which manufactures a range of candies at its facility in Hyderabad, will be able to go pan India with the new facility kicking in.
Inbisco has so far invested ₹200 crore in setting up the Sanand facility and its product distribution network.
On Tuesday, it launched its noodles, JoyMee, manufactured at the Hyderabad unit, in Chennai. The company has done a pilot with the product in select pockets in the city. According to Thomas Wiliam, Country Manager, Inbisco India, once the product is rolled out nationally, the company will bring in other food products. Inbisco, with its eye on a “healthy pie” of the over ₹4,000-crore noodles market in India, has earmarked “a substantial amount” for its marketing activity, including a TV commercial.
For 2013-14, the company registered a turnover of ₹200 crore, and hopes to double it by the end of the current year.