Apollo, CEAT, JK and MRF -- all the four member companies of the rubber plantation project INROAD -- has ranked among the top 15 strongest tyre brands globally, says the latest report by Brand Finance, the world’s leading brand valuation consultancy.
The recognition marks a significant endorsement of the Indian tyre industry’s global competitiveness, technological strength, and brand leadership.
MRF, with a Brand Strength Index (BSI) score of 83.5, ranks as the third strongest tyre brand in the world after Michelin and Goodyear, according to the report.
Brand Finance, the world’s leading brand valuation consultancy, annually evaluates the strength and value of tyre brands based on a range of factors including brand investment, stakeholder equity and business performance.
The inclusion of all four INROAD member companies in the global top 15 list highlights the resilience and reputation of Indian tyre manufacturers on the world stage.
This development comes at a time when the INROAD (Indian Natural Rubber Operations for Assisted Development) project, spearheaded by the Automotive Tyre Manufacturers’ Association (ATMA) in collaboration with the Rubber Board is scaling up its efforts to strengthen India’s self-reliance in natural rubber through large-scale plantation and skilling and infrastructure development across North East.
The INROAD project has been at the forefront of fostering inclusive growth in the rubber economy by linking industry with smallholders and implementing large-scale initiatives like iSPEED, which focuses on skilling, mechanization, and productivity enhancement.
With global recognition and local impact going hand in hand, INROAD continues to serve as a model of industry-agriculture collaboration with long-term national significance, said Arun Mammen, chairman, Advisory Board, INROAD project.