KKR, a leading global investment firm, has made fresh investment in Rebel Foods, an internet restaurant company.
The investment made through different funds managed by KKR, will support the company’s growth, including its expansion in India and the West Asia besides adding more food and beverage brands into its portfolio.
Though the quantum of investment was not revealed, it could range between $60-75 million ₹510-₹637 crore), said sources.
The transaction marks KKR’s latest investment in India from its Asia Next Generation Technology strategy, which seeks to support the growth of innovative, disruptive companies in Asia Pacific across consumer technology, software and FinTech.
Founded in 2011 as a quick service restaurant, Rebel Foods has emerged as largest multi-brand cloud kitchen platform, with 450 cloud kitchens serving a network of over 5,000 internet restaurants in more than 70 cities across India, the UAE and the UK, and more than two million customers globally.
Rebel Foods uses a proprietary technology stack to deliver on food orders, demand forecasting, brand launches and customer insights for multiple food and beverage brands.
Over the years, Rebel Foods has built a comprehensive ecosystem of brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and Wendy’s, among others.
Jaydeep Barman, co-founder and CEO of Rebel Foods said the fresh investment is a testament to the inroads the company has made in building a stronger platform, scaling omnichannel presence and achieving operational excellence on a global scale.
“As we continue to scale, our focus remains firmly on innovation, sustainability, and delivering long-term value for customers and stakeholders,” he said.
Akshay Tanna, Partner and Head of India Private Equity, KKR said one of the largest cloud kitchen operator and brand owner, uses technology to deliver a range of cuisines and culinary experiences to consumers.
KKR will leverage its global network, local knowledge and technology expertise to further scale the company’s ability to expand its portfolio and deliver novel products to meet consumers’ evolving preferences, he added.
Avendus Capital acted as the exclusive financial advisor to Rebel Foods on this transaction.