LaYuva, a Gurugram-based e-commerce platform, looks to expand its affiliate marketing model in the country through premium international brands and better incentives.
The company has partnered with brands from 36 countries from China, Germany, South Korea, Thailand and others. It is also partnering with logistics companies like Doufast, FedEx, GATI and DTDC.
Currently, LaYuva has 10,000 affiliates and it plans to increase this to 3 lakh indirect or direct affiliates this year.
‘Affiliate marketing’ is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
The company intends to attract more numbers through incentives. On registration (for ₹1,990), an affiliate gets a gift coupon of ₹2,000. An affiliate will also get a cash back of 40 per cent on purchase of products from the platform.
LaYuva, which is one year old, has registered a revenue of $5,00,000.