Singaporean donut brand Mad Over Donuts has tied up with Bollywood film Go Goa Gone . The company has introduced a donut named ‘Zombie Keel-er’ created specially for the film that is pegged at being India’s first Zom-com (Zombie-comedy). Dipped in white chocolate, the donut is topped with blood-red jelly and dark blueberry compote. It is priced at Rs 55 per donut.
The film stars Saif Ali Khan, Kunal Khemu and Vir Das, among others. It is produced by Illuminati Films and Eros International and directed by Raj Nidimoru and Krishna DK.
Tarak Bhattacharya, COO, Mad Over Donuts said, both Mad Over Donuts and
This is the first time the company has decided to associate itself with a film.
In its five years in the country, the company already has more than 46 stores, with expansion plans to double store count by the end of 2013. The company has a unique donut theatre concept, the first of its kind in India.