Mr Gautam Kiyawat has been appointed CEO of the Rs 3,000-crore Madison Media Group.
An IIM Bangalore pass out, Mr Kiyawat was until recently with Research in Motion (Blackberry), said a statement from Madison. He moves in place of former CEO Ms Punita Arumugam.
The agency had also recently roped in Mr D. Sriram as Consulting Director. Mr Sriram was Madison's first Media Director, in 1995.