Mr Mallikarjunadas C. R. has been named CEO of Starcom MediaVest Group India (SMVGI), effective May 25. He will report to Mr C.V.L. Srinivas, Chairman, SMVGI and MD, LiquidThread (APAC). He will also be part of the ‘Global Product Committee' at the company. Mr Mallikarjunadas has been with Madison Media for the past four years, most recently as COO, Madison Media Infinity and Director, Madison Media Research Centre.
Prior to that, he was a member of the Simulations practice at Tata Interactive Systems. The IIMB pass out had started his career at Starcom.