Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES), a part of the $16.5-billion Mahindra Group, launched the new ‘Arjun Novo’ tractor in New Delhi on Wednesday. Available in two variants — 52 HP and 57 HP — the tractor has a price tag (ex-showroom Gurgaon) of Rs 7.3 lakh and Rs 6.99 lakh respectively.
“The new Arjun Novo offers many unique features that are a farmer’s dream. It can effectively do over 40 key farming applications. It has a precision hydraulics system for potato farming, high lift capacity of 2,200 kg for using heavy implements and an advanced synchromesh 15-forward and 3-reverse transmission that provides ideal speed,” said Bhartendu Kapoor, Senior Vice-President (Sales, Channel & Customer Care – Farm Division), M&M.
The development of the Novo involved a seeding phase in which 73 tractors were tested in 40m applications across eight States for a total of 70,000 hours. M&M said the new 4-cylinder tractor possesses the most powerful engine in the 50-60 HP segment, with a highest torque of 236.9 Nm and backup torque of 33 per cent. The engine also has a centrifugal pump for enhanced engine life and service interval, a first for the industry.
“The Novo has been created after extensive research to understand the mechanisation needs of India’s farmers,” said Manish Arora, Senior General Manager (Sales – Zone 2, Farm Division).