Mercedes-Benz India has said it will introduce 10 new products in 2014 all of which will be in the top of the pyramid and not strip down models or editions.
The company has already launched the first of these with the new S-Class earlier this month.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India: “We have committed ourselves to make 2014 as the ‘Year of Excellence’ as we feel that we need to set benchmarks in the luxury segment.”
Year of Excellence’ encapsulates striving to achieve excellence in the vital areas of business operations that includes fascinating products, exciting brand experience and retail programmes.
Also amongst the new initiatives planned for this is a focus on excellence in Customer Relationship Management.
Mercedes-Benz India have set up a single telephone number for its customers to connect with and will be focusing in the areas of faster response time and speedy resolution of customer queries or any grievances.