Personal care player Azafran Innovacion Ltd is looking to enter home-care segment.
The company expects to achieve a turnover of ₹25 crore for FY18, with its 1,500 retail outlets across the country.
Speaking to
An integrated ‘farm-to-face’ organic firm, Azafran produces skin, body and hair-care products in the personal care segment, while it makes cold pressed edible oils under the food vertical.
The company plans to launch an eco-friendly liquid detergent made with naturally derived and biodegradable ingredients. It also plans to launch five organic cold-pressed edible oils in six months.
Having invested around ₹80-100 crore so far in the business (including land for certified organic cultivation), Azafran expects to break even next fiscal.
Azafran, according to Elkana, will continue to remain a high-end brand with its premium pricing strategy. “In order to maintain high quality of the organic products and compliance to the European Eco Stat certification and USDA standards, it is a costly affair to manufacture these products,” he added.