Perfetti Van Melle India on Wednesday launched dual-coloured and dual-flavoured liquid-filled gum — Center Fruit Mingle.
The product’s television campaign has been created by Ogilvy & Mather.
Mandar Keskar, Category Head, Perfetti Van Melle India, said in a statement: “We at Perfetti have always emphasised on getting more and more innovations in the market, to surprise and delight our consumers. Our latest offering provides not only a taste, but also a visual differentiation, never seen before.”
Launched in 2006, Center Fruit is the country’s first fruit-flavoured, liquid-filled gum and comes in a variety of flavours including Tutti Fruty, Strawberry, Watermelon and Sweet Mango.