Professional Management Group (PMG), floated by Sunil Gavaskar and co-owned by Sam Balsara and outdoor specialist Noomi Mehta, has signed up Indian cricket’s youth icon Shikhar Dhawan for a three-year period.
As part of the long-term association, PMG will exclusively look after Dhawan’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management.
PMG will provide a focused team to work on Dhawan with special emphasis on enhancing his personality and connect with youth.