Roomstory.ai, an AI-powered shopping assistant for interiors, has raised ₹3 crore in a pre-seed round led by Rukam Sitara Fund. The company will use the raised capital to enhance its AI capabilities, launch its website and mobile application for a seamless digital user experience, and grow its user base while building a community of interior design enthusiasts.
“Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop,” said Ekatva Jain, Co-founder & CEO of Roomstory.ai.
Archana Jahagirdar, Founder and Managing Partner, Rukam Sitara Fund, asserted, “Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation. We believe Roomstory is poised to reshape how modern consumers design and shop for their homes.”
“Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing,” added Aakash Anand, Founder, Bella Vita Organic.
Founded by architect-entrepreneurs and long-time friends Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), the AI-powered platform allows users to explore rooms and instantly shop every item through direct links to retail partners, offering seamless and Pinterest-like experience. The platform focuses on inspiration-first commerce, bridging the gap between browsing and buying in the interior design space.
Globally, the home and interior shopping category — valued at over $800 billion — is shifting toward visual-first, AI-powered discovery. In India, estimates suggests that the interior design sector is expected to be valued at $38.2 billion by 2027, growing at a CAGR of 30 per cent between 2021 and 2027. When combined with the Indian furniture market, the total opportunity reaches around $76 billion.