Technology major Samsung Electronics has launched televisions with new improvements in picture quality, larger screen sizes, interactive features, and the ability to access entertainment across other devices such as smartphones and tablet computers.
It has launched a range of what it calls ‘Smart TVs’ that come with LED or Light Emitting Diode TVs for the Indian market.
These TVs come with quad-core processors, similar to the ones that power laptops or smartphones, thin design and display sized up to 75 inches, and will cost Rs 14,500-750,000. These products have given consumers a reason to upgrade and we are witnessing a transition from CRT to flat panel TVs and now to Smart TVs in India,” K. Mahesh, Vice-President, Home Appliances, Samsung India, told
This launch, according to company officials, comes at a time when customers in India are eying entertainment devices that can straddle traditional television viewing with Facebook and other social network usage across different gadgets. With the launch of the Smart TV range, Samsung is looking to continue its lead over its competitors — LG, Sony and others in the TV market in India. “We expect LED TVs to drive our panel TV growth, with Smart TVs contributing at least 20 per cent of TV volumes this year,” said S. K. Kim, Senior Vice-President, Consumer Electronics, Samsung India.
Research firm DisplaySearch, in a report, estimates that LCD TV shipments would have surpassed CRT TVs in India in 2012.
Similarly, according to another research firm IHS iSuppli, LCD shipments are estimated at 10 million units, compared to 9.3 million for CRT units, with CRT shipments shrinking approximately 20 per cent each year afterward for the next four years.
By 2015, CRT shipments will be 4.8 million units versus LCD shipments of 20.3 million, the firm said.