Broadcaster Sony Pictures Networks (SPN) has launched a free-to-air Hindi movie channel ‘Sony Wah’ targeted at the audience in small towns and rural areas.
The channel will showcase a mix of Hindi movies as well as the southern regional movies dubbed in Hindi.
“With this launch, SPN’s Hindi movie channel cluster comprising of Sony Max, Sony Max2, Sony Max HD and Sony Wah will cover the entire viewer spectrum of Hindi-speaking markets at 94 per cent unduplicated reach,” the broadcaster said in a statement.