Sony SAB has got into a partnership with Twitter India to create mini-TV series of content generated on Twitter.
This online campaign will see mutual involvement from both Twitter and Sony SAB.
As part of the campaign, through #TweetAFunnyStory Sony SAB TV will be inviting real life stories for its new show – Khidki.
Users can tweet their funny stories in 140 characters on Twitter and Sony SAB along with the producers of the show JD Majethia and Umesh Shukla will shortlist the entries.
A live Q&A with the makers of the show through Periscope will also take place for the users to clear any doubts, learn more about storytelling.
Sony SAB plans to soon launch televised show called ‘Khidki’.
Anooj Kapoor, Senior EVP & Business Head, SAB TV, “Sourcing user generated content from a powerful social medium like Twitter, and presenting it to a larger universe on SAB platform, is an experiment which I am confident will pave newer ways for content development in Indian Television”
Viral Jani, Head of TV Partnerships, Twitter India says “India continues to witness a social TV movement in India today... With this unique initiative by SAB, for the first ever time one’s Tweet can create and shape their own TV series on a leading broadcast channel – a first of its kind move seen in the country. ”