Tata Motors launches Prima range in the UAE, Oman

PTI Updated - March 19, 2015 at 06:11 PM.

Tata Motors on Thursday said it has introduced its Prima range of heavy commercial vehicles in the UAE and Oman.

“The launch of the Tata Prima in UAE and Oman, marks the introduction of a new range of next-generation commercial vehicles with a series of applications in both the countries,” Tata Motors said in a statement.

The homegrown auto major launched two variants of the Prima range of trucks in the UAE and three variants of the heavy commercial vehicles in Oman, it added.

Commenting on the development, Tata Motors Executive Director, Commercial Vehicles Business Unit, Ravindra Pisharody said the launch of the Tata Prima brand in Oman and the UAE, is an important milestone in Tata Motors’ continued expansion in the GCC region.

“The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages, with the trusted credentials of the Tata Motors brand,” he added.

Tata Motors Ltd is India’s largest automobile company, with consolidated revenues of Rs 2,32,834 crore ($ 38.9 billion) in 2013-14.

Published on March 19, 2015 12:41