Tata Motors loyalty programmes

Tata Motors has roped in tyre manufacturer Ceat and mobile commerce platform Paytm as partners for its loyalty programmes, Tata Delight and Tata Emperor. The partnership will enable customers to accumulate and redeem points on purchase of every Ceat tyre, transactions made on Paytm and also on offerings of Tata and other loyalty programme partners. These programmes offer benefits across segments such as heavy commercial vehicles, medium commercial vehicles, intermediate commercial vehicles, light commercial vehicles and small commercial vehicles.