The Organic World (TOW), a D2C retail brand, plans to add 30 new stores in Hyderabad by the end of 2025. Currently, the company operates three stores in the city in Pragathi Nagar, Kompally, and Kokapet.
The expansion in part of TOW’s plans to strengthen its presence in major urban centres and tier 2 and 3 cities across India, including Bangalore, Mysore, Chennai, and Coimbatore. This expansion comes as the brand looks to expand pan India targeting a topline of ₹100 crore by the end of FY25.
Gaurav Manchanda, Founder, Nimida Group, the parent company of The Organic World said, “We have had a great response from Hyderabad with our initial few stores. We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions.”
The expansion will include a mix of company-owned (COCO) and franchise-operated (FOFO) stores strategically located in key catchment areas, said the company.