To be launched for the UK market first by IndiaCast, ‘Rishtey’ will be Viacom18’s second channel in the mass Hindi Entertainment Space after its flagship channel Colors, which launched in July 2008.
It will be a free-to-air (FTA) channel and a part of the Colors’ family. The channel will offer ‘variety entertainment’ showcasing content from a spectrum of genres including format shows, fiction, music and news.
This will be the latest addition to the Viacom18 bouquet of channels that currently includes six entertainment channels — MTV, Nickelodeon, Vh1, Colors, Sonic, Comedy Central and film business, Viacom18 Motion Pictures.