Zee Entertainment Enterprises Ltd has announced its foray into Germany. The company said it also plans to launch a free-to-air television channel for this market by mid-2016.
This channel will bring Bollywood films as well as popular Indian television series to German screens, 24-hours a day.
Zee has appointed Friederike Behrends who will be responsible for business operations in the German-speaking area.
The new channel’s core target group will be women between the ages of 19 and 59.
Amit Goenka, CEO-International Broadcast Business, ZEEL, said: “Our foray into Germany is a major step as part of our international expansion strategy. The objective is to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer our German viewers an attractive enrichment to the existing range of television offerings.”
Neeraj Dhingra, CEO Europe at Asia TV (Zee TV), said: “With 210,000 hours of programming and more than 3,500 film titles, our endeavour is to delight the German audiences with Indian content.”