With $6 million (around Rs 36 crore) from a Series B round, Bangalore-based lingerie e-tailer Zivame.com plans to take on several departmental and neighbourhood stores.
The fresh funds have been infused by media baron-turned-investor Ronnie Screwvala along with existing investors, IDG Ventures and Kalaari Capital Partners.
The fresh round takes up the total raised amount to $9 million. The proceeds would be used in building the category and improving the experience of buying lingerie online.