Aditya Birla Group’s online fashion portal abof.com said it is working with IBM to provide an enhanced personalised shopping experience tailored for millennial shoppers.
“IBM solutions offer abof.com a scalable platform, seamless order fulfillment options and innovative customer engagement features,” the online retailer said in a statement today.
“In order to tap and increase the market share in a highly competitive industry, it is imperative to differentiate ourselves from already established players. We aim to grow our market share by offering a curated range of merchandise that goes beyond conventional boundaries to deliver quality service to our customers,” President and CEO of abof.com, Prashant Gupta said.