Amazon India is aggressively strengthening its product portfolio.
The online marketplace that entered the Indian market with just books and electronics has extended to handbag category with over 2,500 styles across 50 global brands such as Malaga, Michael Kors, Coach, Armani Exchange, Kate Spade, and popular Indian brands like Hidesign, Fastrack, Da Milano, Baggit, Caprese,and Lavie.
With this, Amazon India has about 13 major categories including books, baby products, home and ktichen appliances, computer accessories, watches and fashion jewellery, mobiles and tablets.
“The store, with a wide selection, at low prices, has been specially curated for women with discerning tastes. Customers can shop with confidence from the store and be assured of a fast, reliable delivery experience and comprehensive 100 per cent purchase protection provided by Amazon’s A-to-Z Guarantee. We will continue to introduce fresh and new selection each month.” said Vikas Purohit, Category Leader, Softlines, Amazon India.
Amazon.in has introduced interesting features like Fashion Trends to create looks that are chic, elegant and in vogue. Consumers can walk through and choose with ease from the versatile collection based on various parameters such as Occasion, Colour and Space dimension, material, images, warranty & product assurance; as well as browsing by usage--Work handbags, Party handbags, College handbags or Ethnic wear handbags.