E-commerce major Flipkart will go the Myntra way, the company it had acquired last year, by operating only through mobile app from September.
The company’s Chief Product Officer Punit Soni told employees at a “town hall” meeting last week that Flipkart will operate only with a mobile app from September, spokesperson for the country’s largest online retailer said.
Fashion e-tailer Myntra was acquired by Flipkart last year.
“India is gradually transitioning from a mobile first to a mobile only country... We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app...,” Flipkart said in a statement here.
The e-retailer expects more people making purchases through smartphones and mobile internet, which have seen an exponential growth.
“At Flipkart, we have been following a mobile first approach and 70—75 per cent of our total traffic is already coming from our mobile app,” it added.
However, for now, the company continues to offer both desktop as well as mobile option for its customers, the company said. “We continue to offer both desktop as well as mobile option for our customers,” it added.
Flipkart is India’s leading e—commerce marketplace with 30,000 sellers and over 4.5 crore registered customers.