French consumer technology brand Alcatel on Tuesday, announced a strategic retail partnership with leading e-commerce marketplace Flipkart. Through this collaboration, Alcatel will launch its latest range of smartphones on both Flipkart’s main platform and its quick commerce arm, FK Minutes, it added.
This partnership aims to strengthen its footprint in the Indian market. “The brand’s “Make in India” smartphones will combine premium innovation, stylish French design targeting digitally savvy consumers across metros, Tier II, and Tier III cities,” the statement added.
Feature-rich
Ansh Rathi, Chief Operating Officer, Alcatel India said, “This collaboration marks a significant step in elevating the smartphone experience by introducing feature-rich and premium devices at compelling price points. At Alcatel, our commitment lies in creating a seamless, connected ecosystem across devices and platforms. We believe Flipkart’s vast network will help us build strong and meaningful connections with the youth across both urban and emerging markets in India.”
The brand is also looking to expand its product portfolio in the coming times and plans to offer a range of connected devices.
Alcatel is a French tech brand established in 1996. The brand is operated by TCL Communication under a trademark licencing agreement from Nokia and is available in more than 160 countries.