As a part of Google’s effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google on Monday launched Hindi Ads across the Google Display Network.
Starting Monday, marketers will be able to advertise to India’s growing online population in the widely spoken local language.
Extending the ability to support Hindi ads will enable global advertisers to connect with India’s growing online audiences.
With the introduction of Hindi ads, AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats, the company said.
There are over 500 million speakers around the world, and a wealth of quality Hindi content is available on the Web.
“We hope that this launch will give a boost to the growth of the Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base,” Dushyant Khare Head of Partner Business Solutions - India and Southeast Asia, Google, said.
In early November, the search engine giant had announced the launch of the Indian Language Internet Alliance (ILIA), a group committed to promoting the growth of Indic-language content online.
Through its efforts, the ILIA hopes to enable 300 million Indian language speakers to become highly engaged Internet users by 2017.
As part of this, Google has already launched, Voice Search in Hindi and a website called www.hindiweb.com, a repository to discover the best Hindi content across websites, apps, videos and blogs for Hindi speaking Internet users.