Google search gets smarter with the launch of ‘AI Mode’ in India

BL Mumbai Bureau Updated - June 24, 2025 at 11:29 AM.

AI Mode, now available in India on experimental basis, in English, allows users to ask longer and more nuanced questions in the search bar

In May, Google had launched the feature in the US as part of “new shopping experiences” with over 50 billion product listings from global retailers

Google Search announced the launch of ‘AI Mode’ in India powered by Gemini 2.5, on Monday, following the feature’s launch in the US.

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AI Mode, now available in India as an experiment in Labs in English, allows users to ask longer and more nuanced questions in the search bar. As per a blogpost, Google said early testers of AI Mode are asking much longer queries — 2-3 times longer than traditional searches.

In May, Google had launched the feature in the US as part of “new shopping experiences” with over 50 billion product listings from global retailers, allowing for impulse buys via search page. Further, in the last two years, Google has introduced more AI features into its search engine like AI summaries.

Stating that the AI Mode is built right into Search, Hema Budaraju, Vice President, Product Management, Search, wrote in the post, “AI Mode brings together advanced model capabilities with Google’s best-in-class information systems, and it’s built right into Search. You can not only access high-quality web content, but also tap into fresh, real-time sources like the Knowledge Graph, info about the real world, and shopping data for billions of products.”

Published on June 24, 2025 05:59

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