Mobile data platform and services to telecom firms, IMImobile, has launched Openhouse - a cloud-based mobile engagement platform.
Telecom firms and other businesses can quickly launch mobile interactions with their customers, Vishwanath Alluri, Chief Executive Officer, said here on friday.
The mobile engagement market in India is put at Rs 8000 crore. In order tap this, businesses can start SMS broadcast and voice broadcast services instantaneously by buying credit from the site.