Healthcare technology provider Indegene has partnered with Microsoft to provide cloud computing solutions to life sciences companies.
Indegene will use its Omnipresence platform with Microsoft’s Dynamics 365 for Sales to create a mobile, multichannel CRM solution specifically for sales and medical representatives of healthcare practitioners.
Further, the solution will help simplify digital content development, management and provide analytics to support businesses.
As an example, Indegene will develop a conversational CRM interface using voice recognition technology with mobile-first CRM functionality for sales person’s daily activities. Availability of the solution is expected by July, with global deployments to follow, company executives said.
Sanjay Virmani, EVP of Indegene, said: “Current enterprise commercial cloud solutions for life sciences are not keeping up with the needs of healthcare professionals and industry reps, yet they continue to charge high subscription fees. In this evolving industry, it is important to be able to analyse key markers — such as utilisation rates by sales reps and the overall return on investment.”