IT major Infosys has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.
As a strategic brand asset, the signature Infosys tune will serve to reinforce the company’s core identity and brand purpose – ‘‘to amplify human potential and create the next opportunity for people, businesses and communities’’, when stakeholders interact with the brand, it said.
The melody and the sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.
“As more of our stakeholders interact with brands through digital channels, and more brands continue to crowd digital spaces, the Infosys tune will serve as an auditory reinforcement of our unique brand identity. It will also help deepen the emotional connection our stakeholders have with Infosys by cueing in the promise of opportunity creation that is integral to our brand purpose,” said Sumit Virmani, EVP, and Global Chief Marketing Officer, Infosys.
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As a means to mark the debut of their sonic identity, Infosys has activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity.